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7. What is actor branding?

What is actor branding? It’s one of the hardest questions for actors to answer. Many actors don’t come into the city with a strong business sense. There is no right or wrong answer as to how you should approach branding, but I think this is worth examining and asking yourself:

Who am I in the current marketplace? What types of characters would I play?  Examine what shows are right for you and also ones that are further away.

Do you have a personal website? Do you have social media accounts such as Instagram, Facebook, and Twitter. Are you branded across all platforms? Is there consistency in how you’re presenting yourself?

It’s really worth thinking through because it is the actor’s job to tell the industry who they are and not the other way around. Also consider that actors work with their friends. Putting out consistent signals even on your social media platforms will help people keep you in mind as a type when roles come up!